Customer Decision Support System
|Beef Cattle Producers have traditionally been
segmented into 5 distinctly different production activities.
Historically, SOME of these SEGMENTS have been RELUCTANT TO SHARE the information they collected for fear it might put them at a disadvantage when buying and selling. In addition, the INFORMATION is SPECIFIC to the particular segment that collected it. Moreover, the information has been EXPRESSED IN UNITS that are NOT COMPATIBLE to each other.
Simple examples are pen or group average daily gain, feed conversion ratios, days on feed, percent choice, average yield grade, etc. These KINDS OF INFORMATION should be classified as "INDICATOR DATA" rather than as information. In order TO BE USEFUL, indicator DATA has to be presented IN A FORMAT that converts it into information that can be used FOR DECISION-MAKING.
Cow-calf producers have had many computer driven decision support systems available to them for many years. These systems deal with cow-calf production issues. Likewise, feedlots have a myriad of decision support systems available to them that deal with feedlot production issues. Packers are now providing detailed carcass information to those who are interested enough to pay for it.
What has NOT BEEN AVAILABLE is a SYSTEM THAT TRANSLATES the "INDICATOR DATA" from all these segments into A COMMON UNIT OF MEASURE to create information THAT CAN SUPPORT DECISION-MAKING.
In business, A WIDELY UNDERSTOOD COMMON DENOMINATOR IS $$$.
The GOAL of the PMB Customer Decision Support System is to CONVERT "INDICATOR DATA" INTO INFORMATION, which can SUPPORT DECISION-MAKING, with the primary EMPHASIS on GENETIC DECISION-MAKING.
The PURPOSE is TO ASSIST OUR CUSTOMERS in their ongoing efforts TO ENHANCE THE ECONOMIC RETURN FROM THEIR CATTLE OPERATIONS.